Following Up on Leads (Video)

In order for a company to be successful, quality lead gen is vital. Generating quality leads is only one step in the selling process. Companies must know how, when, and where to follow up with leads. In this week’s Marketing.

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3 Major Changes in Business Decision Making.

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Eric Vidal

CEO at The Marketing Scope Eric Vidal, an industry expert with over 25 years of marketing and technology experience is passionate about providing insight and education on the latest martech trends and techniques. Eric speaks and writes for various publications like The Marketing Scope and Future Of Work to name a couple. Eric has been a marketing leader for companies of all sizes. He has extensive experience working to achieve measurable business results for organizations like IBM, Cisco, WebEx, Canon USA, West Corp., Dynamic Signal, SAP and more. Connect with Eric on LinkedIn.

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