When it comes to delivering results with your B2B lead generation efforts, there are some tried and true tactics that absolutely work. And the most effective of those tactics? Well, that might surprise you.
Eric Vidal joined me in this week’s episode of CMOTalk, and we explored all things related to B2B lead gen, including the most effective tactics, other tactics that are being used by many B2B marketers, and how to make sure you’re getting the very most out of your lead generation efforts.
Here’s a glimpse into what we covered in the 25 minute videocast—also available as a podcast if you’ve not yet discovered us and subscribed:
Traditional B2B Lead Generation Tactics.
What “old school” lead gen tactics still deliver big? Phone calls and in person events. Why? That’s easy. Any time you can get a prospect to take your call and/or shake your hand, you’ve got them, a captive audience, and there’s a good chance they’ll make time to listen.
We shared some tips for you and your team to put to use when you’re attending a conference or trade show, things that are relatively easy to do but which many B2B sales and marketing teams overlook. I’ll give you a hint: One of those tips involves LinkedIn.
Modern B2B Lead Gen Tactics.
When we talk about “modern” when it comes to B2B lead generation tactics, what we really mean is leveraging the web as part of your efforts. That means having a website that’s not only well-optimized, but which also features great, easy-to-understand, consumer-focused messaging, and easy to find and access CTAs that offer up your most easily converted assets in seamless manner.
Modern B2B lead gen also includes that perhaps-best-of-all lead generation machine: Email marketing. Also playing a role in modern B2B lead gen are webinars and online events, both of which email plays an important role when it comes to promoting, both beforehand and after the event.
Want to get all the details, along with tons of helpful hints and advice? Check out the videocast, which you can access here:
Shelly Kramer – Contributing Writer & CEO, V3B – @ShellyKramer
Eric Vidal – Sr. VP, Lead Generation, Broadsuite Media Group – @EricVMarketing
or if you’re a podcast fan, you can find and subscribe to CMOTalk here:
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Eric Vidal
CEO at The Marketing Scope Eric Vidal, an industry expert with over 25 years of marketing and technology experience is passionate about providing insight and education on the latest martech trends and techniques. Eric speaks and writes for various publications like The Marketing Scope and Future Of Work to name a couple. Eric has been a marketing leader for companies of all sizes. He has extensive experience working to achieve measurable business results for organizations like IBM, Cisco, WebEx, Canon USA, West Corp., Dynamic Signal, SAP and more. Connect with Eric on LinkedIn.