Author: Eric Vidal

CEO at The Marketing Scope Eric Vidal, an industry expert with over 25 years of marketing and technology experience is passionate about providing insight and education on the latest martech trends and techniques. Eric speaks and writes for various publications like The Marketing Scope and Future Of Work to name a couple. Eric has been a marketing leader for companies of all sizes. He has extensive experience working to achieve measurable business results for organizations like IBM, Cisco, WebEx, Canon USA, West Corp., Dynamic Signal, SAP and more. Connect with Eric on LinkedIn.

March 3, 2022July 12, 2022Reports & Guides

Large-Scale Webcasting Services Survey Report

FacebookTwitterShare Discover How Industry Experts, Engineers and Executives Use and Assess Webcasting Services. Streaming Media magazine and Unisphere Research, along with Onstream […]

May 7, 2022July 12, 2022Videos

Creating Content for Lead Gen & Account-Based Marketing (Video)

Watch this episode of the Marketing Mash video series to hear Eric’s second interview with Karla Spormann, Founder & CEO of Tendo Communications (you […]

May 5, 2022July 12, 2022Webinars & Virtual Events

12 Video Types Every B2B Content Strategy Needs (Webinar)

In our Webinar Master Class, learn successful tactics on what to do before, during and after a webinar. Webinars play an important role in […]

March 3, 2022July 12, 2022Videos

CMOTalk: How to Nail B2B Lead Generation (Video)

When it comes to delivering results with your B2B lead generation efforts, there are some tried and true tactics that absolutely work. […]

March 3, 2022July 12, 2022Reports & Guides

7 Reasons Referrals Are the Best Option for Sales

Referrals are among the most powerful ways to increase sales, and they’re often the most affordable. After all, getting referrals is as […]

February 3, 2022July 12, 2022Reports & Guides

Executive & Corporate Video Communication Guide

The use of video has grown immensely in recent years, beating out plain text as the most effective way to communicate. In […]

December 12, 2021July 12, 2022Reports & Guides

MarTech Trends

It’s estimated that the martech solutions market has grown from less than 200 solutions in 2011 to almost 5,000 in 2017. Why? […]

December 12, 2021July 12, 2022Webinars & Virtual Events

Why And How To Leverage Your MarTech Vendors’ Brainpower

In our Webinar Master Class, learn successful tactics on what to do before, during and after a webinar. Webinars play an important role […]

June 4, 2022July 12, 2022Videos

5 Ways to Use Videos to Enhance Customer Success

In this video, I talk with Rob Reid, CEO of VidProQuo, about five ways to use video to enhance customer success. Keep […]

May 7, 2022July 12, 2022Reports & Guides

6 Steps to a Successful Video Town Hall Event

One of the best ways to engage your employees and quickly share important information is to set up a town hall event. […]