In order for a company to be successful, quality lead gen is vital. Generating quality leads is only one step in the selling process. Companies must know how, when, and where to follow up with leads. In this week’s Marketing.
Marketers are putting together programs to build the funnel, and create pipeline for the sales team. The question is, “does your Read more
This episode of the Marketing Mash video series features Eric’s conversation with Richard Perry, the CEO of Founded. Eric and Richard talk about major Read more
Eric Vidal
CEO at The Marketing Scope Eric Vidal, an industry expert with over 25 years of marketing and technology experience is passionate about providing insight and education on the latest martech trends and techniques. Eric speaks and writes for various publications like The Marketing Scope and Future Of Work to name a couple. Eric has been a marketing leader for companies of all sizes. He has extensive experience working to achieve measurable business results for organizations like IBM, Cisco, WebEx, Canon USA, West Corp., Dynamic Signal, SAP and more. Connect with Eric on LinkedIn.