Measuring marketing efforts has always been a top priority for a number of businesses. However, measuring the monetary ROI for marketing campaigns is also a major challenge. How is it possible to accurately measure marketing? How often should your company.
Marketers are putting together programs to build the funnel, and create pipeline for the sales team. The question is, “does your Read more
This episode of the Marketing Mash video series features Eric’s conversation with Richard Perry, the CEO of Founded. Eric and Richard talk about major Read more
Eric Vidal
CEO at The Marketing Scope Eric Vidal, an industry expert with over 25 years of marketing and technology experience is passionate about providing insight and education on the latest martech trends and techniques. Eric speaks and writes for various publications like The Marketing Scope and Future Of Work to name a couple. Eric has been a marketing leader for companies of all sizes. He has extensive experience working to achieve measurable business results for organizations like IBM, Cisco, WebEx, Canon USA, West Corp., Dynamic Signal, SAP and more. Connect with Eric on LinkedIn.