Measuring Marketing (Video)

By Eric Vidal on Aug 08 in Videos.

Measuring Marketing (Video)




Measuring marketing efforts has always been a top priority for a number of businesses. However, measuring the monetary ROI for marketing campaigns is also a major challenge. How is it possible to accurately measure marketing? How often should your company.

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Eric Vidal

Eric Vidal

CEO at The Marketing Scope Eric Vidal, an industry expert with over 25 years of marketing and technology experience is passionate about providing insight and education on the latest martech trends and techniques. Eric speaks and writes for various publications like The Marketing Scope and Future Of Work to name a couple. Eric has been a marketing leader for companies of all sizes. He has extensive experience working to achieve measurable business results for organizations like IBM, Cisco, WebEx, Canon USA, West Corp., Dynamic Signal, SAP and more. Connect with Eric on LinkedIn.

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