Author: Eric Vidal

CEO at The Marketing Scope Eric Vidal, an industry expert with over 25 years of marketing and technology experience is passionate about providing insight and education on the latest martech trends and techniques. Eric speaks and writes for various publications like The Marketing Scope and Future Of Work to name a couple. Eric has been a marketing leader for companies of all sizes. He has extensive experience working to achieve measurable business results for organizations like IBM, Cisco, WebEx, Canon USA, West Corp., Dynamic Signal, SAP and more. Connect with Eric on LinkedIn.

November 11, 2021July 12, 2022Webinars & Virtual Events

Workshop: Webinar Master Class

In our Webinar Master Class, learn successful tactics on what to do before, during and after a webinar. Webinars play an important role in […]

October 10, 2021May 9, 2022Article

6 Steps to a Successful Town Hall Event

One of the best ways to engage your employees and quickly share important information is to set up a town hall event. […]

September 9, 2021July 12, 2022Videos

3 Major Changes in Business Decision Making.

This episode of the Marketing Mash video series features Eric’s conversation with Richard Perry, the CEO of Founded. Eric and Richard talk about major modern changes […]

July 7, 2021July 12, 2022Webinars & Virtual Events

6 Secrets to Creating an Amazing Employee Experience (Webinar)

In our Webinar Master Class, learn successful tactics on what to do before, during and after a webinar. Webinars play an important role […]

March 7, 2021July 12, 2022Article

Best LinkedIn Advertising Options

Advertising is such a broad field, thanks to various marketing options we have today. From Facebook Ads to Google Ads, marketers have […]

January 1, 2021July 12, 2022Article

How engaging are your executives during video presentations?

If your business is like so many others trying to survive the pandemic, most or all of your workforce has probably been […]

October 8, 2020July 12, 2022Webinars & Virtual Events

How To Improve Your Email Delivery (Webinar)

In our Webinar Master Class, learn successful tactics on what to do before, during and after a webinar. Webinars play an important role in […]

June 6, 2020July 12, 2022Article

How To Market Your Video Events & Town Halls

The popularity of virtual events has increased by more than 1000% since COVID-19, with more businesses than ever relying on video rather than in-person […]

February 2, 2020July 12, 2022Article

What to Avoid When Launching a Link Building Campaign

The link building of 2019 is dead, long live . . . 2020? Anyone who works in the online marketing space these […]

November 11, 2019July 12, 2022Article

6 Essential Marketing Ideas for Small Business this 2020

One of the most critical elements of small business marketing is leveraging the business size to your benefit. The term “small business” […]